DEEPAWALI, traditionally the annual occasion for repainting homes, is less colourful this year. The paint manufacturers are seeing a sharp 10 to 15 per cent dip in sales this festive season, especially in urban markets. A host of factors have contributed to lower sales this time, including recessionary sentiments and a late monsoon. Significantly, people are moving away from the ritualistic festival season painting of homes.
展开▼