Many investment community observers are quick to label the newspaper industry as a story that has taken a tragic turn. But a broader look at the industry shows it is thoroughly engaged in resolving its inner struggles and responding to external forceswith more determination than ever. Today's newspa-pers, especially those publicly traded, are going through a painful evolution. In its recently-released "Rewriting the Future for Newspaper Investors" report, the International Newspaper Marketing Association (INMA) investigates why investors value newspapers, the values of publicly and privately held newspapers, whether newspapers can still offer investors value today, and how newspapers can increase their value to investors.
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