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Biggest Threat to Publication Papers: Advertisers With Alternatives

机译：出版论文受到的最大威胁：广告商的选择

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We have heard about any number of threats to the long-term position of publication papers in society, from the Internet to the paperless office Mills are still cranking out millions of tonnes of paper every year, and it would be easy to conclude thatthe doomsayers were all wet. But it's beginning to be clear that not all those predictions were entirely off base. Most magazines stand or fall on the strength of advertiser support Many advertisers like magazines because their focused content delivers readers with certain profiles (common interests, demographics, etc ). It's a way for the merchandiser to get closer to the holy grail of marketing, which is to talk with the specific individual who is actually interested in the company's product.
机译：我们听说过从互联网到无纸化办公场所，长期以来出版物在社会中的地位受到任何威胁。米尔斯每年仍在处理数百万吨的纸张，很容易得出结论说，厄运论者是全湿了。但是开始很明显，并非所有这些预测都完全不合实际。大多数杂志在广告商支持上都处于优势地位或跌倒了很多广告商喜欢杂志，因为它们的重点内容为读者提供了特定的个人资料（共同兴趣，受众特征等）。这是使采购员更接近营销的圣杯的一种方式，即与对公司产品实际感兴趣的特定个人进行交谈。

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