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Do videos improve website satisfaction and recall of online cancer - Related information in older lung cancer patients?

机译:视频是否可以提高网站满意度和召回在线癌症-老年肺癌患者的相关信息?

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Objective: This study investigated the effects of personalized audiovisual information in addition to text on website satisfaction and recall of cancer-related online information in older lung cancer patients. Methods: An experiment using a 3 (condition: text only vs. text with nonpersonalized video vs. text with personalized video) by 2 (age patient: younger [<65. yrs] vs. older [≥65. yrs]) between-subjects factorial design was conducted. Patients were randomly assigned to one of the three information conditions stratified by age group. Results: Patients were more satisfied with the comprehensibility, attractiveness, and the emotional support from the website when information was presented as text with personalized video compared to text only. Text with personalized video also outperformed text with nonpersonalized video regarding emotional support from the website. Furthermore, text with video improved patients' recall of cancer-related information as compared to text only. Older patients recalled less information correctly than younger patients, except when we controlled for Internet use. Conclusion: Text with personalized audiovisual information can enhance website satisfaction and information recall. Internet use plays an important role in explaining recall of information. Practice implications: The results of this study can be used to develop effective health communication materials for cancer patients.
机译:目的:本研究调查了个性化视听信息以及文本对老年肺癌患者网站满意度和与癌症相关的在线信息的回忆的影响。方法:在2个实验中使用3(条件:纯文本与非个性化视频的文本与带个性化视频的文本)的实验(年龄患者:较年轻[<65。岁]与较年长[≥65。岁])-进行了析因设计。患者被随机分配到按年龄分组的三种信息条件之一。结果:与纯文本相比,当信息以带有个性化视频的文本形式呈现时,患者对网站的可理解性,吸引力和情感支持更加满意。带有个性化视频的文本在网站情感支持方面也优于非个性化视频的文本。此外,带视频的文本与仅带文本的文本相比,可改善患者对癌症相关信息的记忆。老年患者比年轻人患者能正确回忆的信息更少,除非我们控制了互联网的使用。结论:带有个性化视听信息的文本可以提高网站满意度和信息召回率。互联网的使用在解释信息回忆方面起着重要作用。实践意义:这项研究的结果可用于为癌症患者开发有效的健康交流材料。

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