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Patients' and health professionals' use of social media in health care: Motives, barriers and expectations

机译：患者和卫生专业人员在医疗保健中使用社交媒体的动机，障碍和期望

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Objective: To investigate patients' and health professionals' (a) motives and use of social media for health-related reasons, and (b) barriers and expectations for health-related social media use. Methods: We conducted a descriptive online survey among 139 patients and 153 health care professionals in obstetrics and gynecology. In this survey, we asked the respondents about their motives and use of social network sites (SNS: Facebook and Hyves), Twitter, LinkedIn, and YouTube. Results: Results showed that patients primarily used Twitter (59.9%), especially for increasing knowledge and exchanging advice and Facebook (52.3%), particularly for social support and exchanging advice. Professionals primarily used LinkedIn (70.7%) and Twitter (51.2%), for communication with their colleagues and marketing reasons. Patients' main barriers for social media use were privacy concerns and unreliability of the information. Professionals' main barriers were inefficiency and lack of skills. Both patients and professionals expected future social media use, provided that they can choose their time of social media usage. Conclusion: The results indicate disconcordance in patients' and professionals' motives and use of social media in health care. Practice implications: Future studies on social media use in health care should not disregard participants' underlying motives, barriers and expectations regarding the (non)use of social media.
机译：目的：调查患者和卫生专业人员的（a）出于健康相关原因的社交媒体的动机和使用，以及（b）健康相关社交媒体使用的障碍和期望。方法：我们对139名妇产科患者和153名医护人员进行了描述性在线调查。在这项调查中，我们询问了受访者关于社交网站（SNS：Facebook和Hyves），Twitter，LinkedIn和YouTube的动机和使用情况。结果：结果显示，患者主要使用Twitter（59.9％），特别是用于增加知识和交换意见;使用Facebook（52.3％），特别是用于社会支持和交流。专业人员主要使用LinkedIn（70.7％）和Twitter（51.2％）来与同事交流和营销。患者使用社交媒体的主要障碍是隐私问题和信息的不可靠性。专业人员的主要障碍是效率低下和缺乏技能。患者和专业人员都希望将来可以使用社交媒体，前提是他们可以选择自己的社交媒体使用时间。结论：结果表明，患者和专业人员的动机与社交媒体在医疗保健中的使用不一致。实践意义：未来在医疗保健中使用社交媒体的研究不应忽略参与者对（非）社交媒体使用的潜在动机，障碍和期望。

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