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Refreshed, renewed and rejuvenated

机译:刷新,更新和恢复活力

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Consumers are either embracing ageing or wanting to prevent its signs on their skin and hair. This is according to Jamie Mills, an associate analyst on Canadean's consumer insight team. Mills recently presented on this topic at in-cosmetics Paris, where she discussed consumer attitudes towards ageing, innovation opportunities and unique market data from the global research firm. 'A total of 35 percent of global consumers use anti-ageing products to enhance their appearance. A further 34 percent don't use anti-ageing products yet but would consider using them in future,' she comments. 'The concept of ageing is often perceived negatively in society. Youthfulness is said to be linked to success, and youthful looks are perceived to be most attractive with undesirable stereotypes often linked to older people.'
机译:消费者正在拥抱衰老,或者希望防止皮肤和头发上出现衰老迹象。据Canadean的消费者洞察团队副分析师Jamie Mills说。 Mills最近在巴黎化妆品展上发表了关于这一主题的演讲,她在会议上讨论了消费者对老龄化的态度,创新机会以及来自全球研究公司的独特市场数据。 '全球35%的消费者使用抗衰老产品来改善外观。她进一步评论说,还有34%的人不使用抗衰老产品,但将来会考虑使用它们。 “老龄化的概念在社会上常常被人们否定。年轻人的魅力与成功息息相关,年轻人的外貌被认为是最诱人的,其不良刻板印象通常与老年人相关。

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