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首页> 外文期刊>Physica, A. Statistical mechanics and its applications >Earning potential in multilevel marketing enterprises
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Earning potential in multilevel marketing enterprises

机译:多层次营销企业的盈利潜力

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摘要

Government regulators and other concerned citizens warily view multilevel marketing enterprises (MLM) because of their close operational resemblance to exploitative pyramid schemes. We analyze two types of MLM network architectures - the unilevel and binary, in terms of growth behavior and earning potential among members. We show that network growth decelerates after reaching a size threshold, contrary to claims of unrestricted growth by MLM recruiters. We have also found that the earning potential in binary MLM's obey the Pareto "80-20" rule, implying an earning opportunity that is strongly biased against the most recent members. On the other hand, unilevel MLM's do not exhibit the Pareto earning distribution and earning potential is independent of member position in the network. Our analytical results agree well with field data taken from real-world MLM's in the Philippines. Our analysis is generally valid and can be applied to other MLM architectures.
机译:政府监管机构和其他有关公民谨慎地看待多层营销企业(MLM),因为它们在运营上与剥削性金字塔计划非常相似。我们从成长行为和成员之间的获利潜力两方面分析了MLM网络架构的两种类型-单级和二进制。我们表明,网络增长在达到规模阈值后减速,这与传销招聘人员无限制增长的说法相反。我们还发现二进制MLM的获利潜力遵循帕累托“ 80-20”规则,这意味着获利机会严重偏向最新成员。另一方面,单级传销不会表现出帕累托收益分配,并且收益潜力与网络中的会员位置无关。我们的分析结果与菲律宾真实MLM的现场数据非常吻合。我们的分析通常是有效的,并且可以应用于其他MLM体系结构。

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