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Marketing Plan for an HMO Diabetic Foot Disease Management Program

机译：HmO糖尿病足病管理计划的营销计划

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PacifiCare of Texas operates in an increasingly regulated and ever- changing environment. In order to provide effective and efficient healthcare to its beneficiaries, PacifiCare needs to undertake a marketing approach to the provision of care, including prevention programs. With an increasing diabetic population, and the rising cost of providing diabetic foot care, this market segment needs to be approached is a systematic way. The purpose of this study is to develop a marketing plan to address the needs of the diabetic market and lower the cost of medical care. A review of the literature revealed that a diabetic lower extremity prevention program could save up to 6.8% of total diabetic spending. A strategy to action marketing plan that addresses access, cost, promotion, and service development was developed. Market and internal data reveal that if a successful prevention plan can be implemented, diabetic lower extremity costs can be reduced over 7.5 million dollars in two years in the north Texas market alone. Finally, this marketing approach can be utilized to evaluate any potential project to improve services, reduce the cost of healthcare delivery and improve the overall health and well being of Pacificare's beneficiaries.

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