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Shifting our focus: Communicating science to a new, nontechnical culture

机译：转移我们的重点：将科学传播到一种新的非技术文化

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Congress' decision to close down the $11 billion Superconducting Supercollider is spreading anxiety throughout the scientific community. As funding for the nation's research laboratories becomes increasingly scarce, technical communicators in these organizations must focus much of their communications efforts on a new culture: Congress and the public. We discuss how to characterize this new audience and the importance of evaluating communication products, and we highlight some strategies for interpreting science to nonscientists more effectively.

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Garnett, A.; Hollen, G.; Longshore, A.; Mauzy, A.; Reeves, A.;
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年度 1994
页码 1-8
总页数 8
原文格式 PDF
正文语种 eng
中图分类工业技术;
关键词
Information Dissemination ; Public Relations ; Professional personnel ; Communications ; LANL;

机译：信息传播;公共关系;专业人员;通信; LaNL;

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4. Shifting our focus: communicating science to a new, nontechnical culture [C] . Mauzy, A. . 1994

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8. Shifting our focus: Communicating science to a new, nontechnical culture [R] . Garnett, A. , Hollen, G. , Longshore, A. , 1994

机译：转移我们的重点：将科学传播到一种新的非技术文化

Shifting our focus: Communicating science to a new, nontechnical culture

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