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Comparative Performance Analysis: Commercial Potted Plant Production

机译：比较性能分析：商业盆栽植物生产

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A comparative performance analysis has been performed to examine the various factors associated with establishing and operating a commercial potted plant greenhouse in eleven different locations across the United States. The greenhouses are assumed to be four acres in size and the facilities utilize current technologies. The operation is a professionally-organized company with an owner/manager, grower, and salesperson. The primary products are chrysantemums and poinsettias for sale at wholesale. Selling markets vary by location but in general are large metropolitan areas. The primary findings indicate that Southwest and Southeast locations have competitive advantages for potted plant production, particularly Las Cruces, NM, Tucson, AZ, and Jacksonville, FL. Competitive locations have lower operating costs due to benign climate, labor costs, and enhanced production due to high levels of sunshine. The analysis revealed that transportation costs have a considerable impact on market territories.

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