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首页> 美国政府科技报告 >Broadcast and Cable Television: Requirements for Identifying Sponsored Programming Should Be Clarified.
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Broadcast and Cable Television: Requirements for Identifying Sponsored Programming Should Be Clarified.

机译：广播和有线电视：应明确确定赞助节目的要求。

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The FCC is responsible for ensuring that the public knows when and by whom it is being persuaded. Requirements direct broadcasters to disclose when a group or individual has paid to broadcast commercial or political programming. Political advertising must also comply with requirements overseen by the FEC. Recognition of sponsored programming has become increasingly difficult because of new technologies and increased access to sponsored programming such as video news releases. GAO (1) describes requirements for sponsorship identification and federal election disclaimers and stakeholders' views of the requirements and (2) assesses how and to what extent FCC and FEC address complaints. To conduct the work, GAO reviewed relevant laws, guidance, and enforcement procedures, and interviewed agency officials and stakeholders about enforcement processes and actions.

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