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Corporate Strategies of Automotive Manufacturers. Volume III: An Historical Perspective on the Automotive Industry

机译：汽车制造商的企业战略。第三卷：汽车工业的历史视角

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摘要

The material included in this volume presents an historic overview of the corporate strategies of the four major automotive manufacturers. This report describes the socioeconomic environment over the past 20 years and how each automotive manufacturer has historically responded to external influences and what its resulting financial and other characteristics have been. The first chapter deals with conditions in the United States that importantly influenced the automotive industry. A combination of changes in economic conditions, the labor force, international trade, government regulations, and consumer lifestyles caused the manufacturers to change business strategies and product lines. The following chapters deal specifically with each automotive manufacturer and how it responded to the pressures exerted upon it. The four manufacturers are highly competitive with one another. Each must operate under the same set of pressures: government regulations, labor relations, foreign competitors, availability of materials, and fluctuations in the economy. However, each company is markedly different in relation to its strength in the marketplace. General Motors has the ability to draw upon vast resources and has an efficient management structure that makes it the strongest company. It is in direct contrast to American Motors Corporation, whose prime concern has been to attain a break-even volume and maintain an adequate share of the passenger-car market. Ford is in direct competition with General Motors and the imports for market share. Because of its financial condition, Ford cuts costs in years of decreased profits since it typically has not had the financial reserves to continue expending in lean years. Chrysler, the borderline company of the Big Three, increasingly has become financially troubled. The company has experienced a decreasing market share and increasing debt-equity ratio in recent years.

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