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Environmental Context of the National Youth Anti-Drug Media Campaign: Findings from In-Depth Discussions with Representatives of National Organizations and State Prevention Coordinators

机译:全国青少年禁毒媒体运动的环境背景:与国家组织代表和国家预防协调员进行深入讨论的结果

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摘要

Representatives of 12 major national organizations and State Prevention Coordinators in all 50 states and the District of Columbia were generally very positive about the messages conveyed by the National Youth Anti-Drug Media Campaign launched by the Office of National Drug Control Policy (ONDCP) to persuade Americas youth to reject illicit drugs. Respondents felt that Media Campaign messages reinforce their own messages encouraging young people to find healthy alternatives to drug use and help to raise public awareness of the issue of illicit drugs among youth. At the same time, respondents were less enthusiastic about the role of the Media Campaign as an organizational partner in helping to bolster local substance abuse prevention efforts. These are the main findings of this study of the environmental context of the Media Campaign, part of a larger evaluation conducted by Westat under contract to the National Institute on Drug Abuse (NIDA).

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