High Occupancy Vehicle (HOV) Lane Marketing Manual

机译：高占用车辆（HOV）车道营销手册

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This report describes how to plan and implement a compaign to support applicationof HOV lanes in a corridor or jurisdiction. Planning-related topics covered include market research, constituency building, establishing marketing campaign objectives and strategies, and preparation of marketing materials. The implementation discussion focuses on media relations, advertising placement, promotional strategies, community relations, and on-line marketing. The document also discusses key evaluation issues like developing an action plan, monitoring the impacts of the HOV project, monitoring the impacts of the promotion campaign for it, and evaluation pitfalls. Appendices include case studies, sample materials and survey forms, and a bibliography.

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作者
Billheimer, J. W.; Moore, J. B.; Stamm, H.;
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年度 1994
页码 p.1-358
总页数 358
原文格式 PDF
正文语种 eng
中图分类工业技术;
关键词
Marketing; Manuals; Planning; Implementing; Media;

机译：营销;手册;规划;实施;媒体;

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1. Dynamic carpool in morning commute: Role of high-occupancy-vehicle (HOV) and high-occupancy-toll (HOT) lanes [J] . Zhong Lin, Zhang Kenan, Nie Yu (Marco), Transportation Research Part B: Methodological . 2020,第May期

机译：在早晨通勤的动态拼车：高占用车辆（HOV）和高占用租赁（热）车道的作用
2. Understanding the emission impacts of high-occupancy vehicle (HOV) to high-occupancy toll (HOT) lane conversions: Experience from Atlanta, Georgia [J] . Xu Yanzhi(Ann), Liu Haobing, Rodgers Michael Owen, Journal of the air & waste management association . 2017,第8期

机译：了解高占用率车辆（HOV）到高占用率收费（HOT）车道转换的排放影响：佐治亚州亚特兰大的经验
3. Optimal capacity allocation for high occupancy vehicle (HOV) lane in morning commute [J] . Wang Jing-Peng, Huang Hai-Jun, Ban Xuegang (Jeff) Physica, A. Statistical mechanics and its applications . 2019,第期

机译：早上通勤中高占用车辆（HOV）车道的最佳容量分配
4. Traffic Characteristics of High-Occupancy Vehicle (HOV) Lanes:Comparison of contiguous and buffer-separated High-Occupancy Vehicle (HOV) lanes [C] . Kitae Jang, Sanghyouk Oum, Ching-Yao Chan Transportation Research Board Annual meeting . 2012

机译：高载客量车道的交通特征：连续和缓冲区分隔的高载人车道的比较
5. Transportation policies and quality of life: An analysis of the socioeconomic effects of implementing ramp metering, high occupancy vehicle (HOV) lanes and high occupancy toll (HOT) lanes within an urban transportation network. [D] . Jefferson, Katherine D. 2009

机译：运输政策和生活质量：分析在城市交通网络中实施匝道计费，高占用率（HOV）车道和高占用率（HOT）车道的社会经济影响。
6. Online survey data of public subjective well-being on high occupancy vehicle lane in China [O] . Shunxi Li, Bowen Su, Pang-Chieh Sui, 2017

机译：中国高占用车道公众主观幸福感在线调查数据
7. Impact of High Occupancy Vehicle (HOV) Lane Incentives for Hybrids in Virginia Impact of High Occupancy Vehicle (HOV) Lane Incentives for Hybrids in Virginia [O] . David Diamond Ph. D 2014

机译：弗吉尼亚混合动力的高占用车辆（HOV）车道激励的影响弗吉尼亚混合动力的高占用车辆（HOV）车道激励的影响
8. Evaluation of the High Occupancy Vehicle (HOV) Lanes on the Long Island211 Expressway. HOV Lane User and Non-User Survey [R] . 1997

机译：长岛211高速公路高载车（HOV）车道评估。 HOV Lane用户和非用户调查

High Occupancy Vehicle (HOV) Lane Marketing Manual

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