This article aims at describing the branding of wali city and marketing strategies in promoting halal tourism destinations of Demak regency. The method used is qualitative with a sociological and historical approach. The results of the research show that Wali City Branding is attached as the Icon of Demak Regency according to the history of this city. The establishment of the Demak Kingdom and the restoration of the Demak Grand Mosque are related to the role of Wali Songo. Branding of Demak Regency as a Wali City has embedded this city to the consumers. The halal tourism market segmentation is the Indonesian people and the international community who always care about the halal products, while the target market is the people who visit the tombs of Wali Songo so that Demak Regency as a destination for halal tourism has got its own position in the community. This phenomenon makes halal tourism in Demak Regency potential as a leading tourist destination in Indonesia.
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机译：本文旨在描述促进戴维斯丽晶的清真旅游目的地的瓦尔市和营销策略的品牌。使用的方法具有与社会学和历史方法的定性。研究结果表明，根据该市的历史，瓦利城市品牌作为Demak Regency的图标。建立黛米克王国和德军大清真寺的恢复与瓦利松的作用有关。 Demak Regency作为一座瓦利市的品牌嵌入了这个城市到消费者。清真旅游市场细分是印度尼西亚人民和国际社会，他们总是关心清真产品的，而目标市场是参观瓦尔松墓的人，以便Demak Regency作为清真旅游的目的地有自己的立场在社区。这种现象使Demak Regency潜力的清真旅游成为印度尼西亚领先的旅游目的地。
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