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Social leveraging of the 2010 Olympic Games: “sustainability” in a City of Vancouver initiative

机译：2010年奥运会的社会杠杆作用：温哥华市倡议中的“可持续性”

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Heightened inter-city competition for hosting sport mega-events has increased the involvement of levels of government. Governments are seeking to achieve public policy objectives using the sport mega-event as a vehicle to do so. The emergence of the concept of social leveraging is important to understand the involvement of host governments in attempts to amend, fast-track, or generate new public policy, curriculum, community programmes, and demonstration projects. This article presents a case study of the City of Vancouver’s newly emerging post-Olympic Greenest City initiative. The purpose of this case study of social leveraging is to better understand this concept in the context of hosting the 2010 Olympic Games and the City of Vancouver’s development of a sustainability business brand. This case study is explored according to Chalip and O’Brien and Chalip’s framework of social leveraging. Case study analysis offers evidence that suggests that social leveraging does conceptualize the efforts by government hosts to maximize benefits from their intensive investments in sport mega-events. Findings also extend the exploratory framework of social leveraging by considering additional leverageable resources that government officials utilize, especially as these resources might fast-track policy objectives. Our research also suggests amending the sequence of and the parts of this framework in order to elaborate on social leveraging as an iterative rather than linear process.
机译：举办大型体育盛会的城市间竞争日益激烈，政府的参与度也越来越高。各国政府正在寻求利用大型体育盛事作为实现这一目标的公共政策目标。社会杠杆概念的出现对于理解东道国政府参与修改，快速跟踪或产生新的公共政策，课程，社区计划和示范项目的尝试非常重要。本文以温哥华市新近出现的后奥林匹克最绿色城市计划为例。此社会杠杆作用案例研究的目的是在举办2010年奥运会和温哥华市发展可持续性商业品牌的背景下更好地理解这一概念。本案例研究是根据Chalip和O’Brien以及Chalip的社会杠杆框架进行的。案例研究分析提供了证据，表明社会杠杆作用确实将政府主办方为最大程度地从其对大型体育盛事的大量投资中获得的收益所进行的努力概念化。研究结果还通过考虑政府官员利用的其他可利用资源来扩展社会杠杆的探索框架，特别是因为这些资源可能会快速追踪政策目标。我们的研究还建议修改此框架的顺序和各个部分，以详细说明社会杠杆作用是一个迭代而非线性过程。

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