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Antecedents of business students perception on business social responsibility (BSR): A comparative study of Bayero University Kano (Nigeria) and University Utara Malaysia (UUM)

机译：商科学生对企业社会责任感（BSR）的前身：Bayero大学卡诺（尼日利亚）和马来西亚Utara大学（UUM）的比较研究

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This study identifies and compares the antecedent of business student’s perception on business social responsibility among Nigerian and Malaysian students.Part of its objectives is to examine the perception of business students in terms of importance of business social responsibility as compare to profitability, and effectiveness of social responsibility in long-term and short-term, the study review literature on the perception of business students on BSR. The factors in this study was measured using 7- point scale ranging from 1 strongly disagree to 7 strongly agree, Three hundred and fifty copies of questionnaires were administered to target the respondents from Nigeria and Malaysia.This is because UUM is the largest management university in Malaysia; likewise BUK is also the largest university in Nigeria.Two hundred and twenty copies of the questionnaire were completed and returned, 112 from students in Nigeria and 108 from Malaysian students, representing 64%, 62% of half of total questionnaire respectively.Giving a total responses rate of 63%.The study uses linear regression, data were screened and outlier detected using Mahalonobis process the finding reveals that there is a significant relationship between the important of social responsibility as compared to profitability in both students Nigeria and Malaysia, also the study found significant relationship between effective social responsibility and long & short term success in both the two countries, but it was found that there is no significant relation with effective social responsibility and long term success on the part of Nigerian students, the recommendation and implications of finding were also discussed.
机译：这项研究确定并比较了尼日利亚和马来西亚学生对商科学生对商业社会责任感的认识的前瞻性。其部分目标是从对企业社会责任的重要性，相对于盈利能力和社会有效性的角度研究商科学生的看法。在长期和短期的责任感方面，该研究回顾了关于商科学生对BSR看法的文献。本研究中的因素是使用7分制来衡量的，范围从1个非常不同意到7个非常同意。共分发了350份问卷调查表，以针对尼日利亚和马来西亚的受访者。这是因为UUM是该州最大的管理大学马来西亚;同样，BUK也是尼日利亚最大的大学。已完成并寄回了220份问卷，其中尼日利亚学生112份，马来西亚学生108份，分别占问卷总数一半的64％，62％。回应率为63％。该研究使用线性回归，使用Mahalonobis过程筛选数据并检测到异常值，发现表明在尼日利亚和马来西亚，学生的社会责任感与盈利能力之间存在显着关系。两国都发现有效的社会责任与长期和短期成功之间存在显着关系，但发现尼日利亚学生与有效的社会责任和长期成功之间没有显着关系，发现的建议和意义还进行了讨论。

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