This paper investigates what motivates scientists to communicate science and technology in a science event involving a direct relationship and interaction with the public. A structured questionnaire survey was administered through face-to-face interviews to 167 research practitioners (researchers, technicians, support staff and fellows) at the Spanish Council for Scientific Research (CSIC) who participated in the Madrid Science Fair in the years 2001 to 2004. The motivations of members in each professional category are discussed. The most important motivations have to do with the desire to increase the public's interest in and enthusiasm for science, the public's scientific culture, and public awareness and appreciation of science and scientists. Senior researchers were also highly motivated by a sense of duty. Personal satisfaction and enjoyment were important motivations for younger scientists. This research will help to understand the mechanisms of scientists' motivation, and thus foster and encourage greater and better participation in events of this kind.
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