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Japanese consumption practices of tourism. An exploratory study of the “hows” and “whys” of Japanese tourists’ consumption of tourism and nature-based tourism

机译：日本旅游消费实践。日本游客消费旅游和自然旅游的“怎么样”和“为什么”的探索性研究

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摘要

The main purpose of this study is to explore Japanese consumption practices of tourism asking how and why Japanese tourists consume tourism. Additionally, the study attempts to explore the relation that the Japanese have towards nature, at the same time as it explores the possibility that there are some exclusive reasons as to why they wish to visit nature in a tourism context. In relation to this, there is a special focus on Norway as a provider of nature-based tourism, which include spectacular phenomena such as the northern lights and the midnight sun. The theoretical framework will be Holt’s (1995) ‘Four Metaphors for Consuming’ as well as theories relating to the characteristic nature of the Japanese. Using this framework as a backdrop, a qualitative research method and an exploratory design was chosen. Seven semi-structured individual depth interviews and one focus group were set up, resulting in a total sample of ten participants. The focus group and the interviews were conducted in Kyoto and Osaka, Japan.Results from the study revealed both similarities and dissimilarities with the theory. As anticipated, the research indicated that the Japanese are highly concerned about safety, learning and comfort when travelling. Their spiritual relation to nature and the occurrence of serene emotions when being surrounded by nature was also expected. On the other hand, there were little to no indications of the Japanese being particularly concerned with their self-image. As opposed to the theory, the meanings behind purchashing Omiyage (souvenirs) and vigorously taking and sharing photos when travelling, seemingly had nothing to do with the desire to portray or differentiate themselves in relations to others. Furthermore, although the Japanese have a distinctive image of preferring group travelling, the participants of this particular study instead exclusively favoured independent travelling.As such, the present study perhaps unveils the profile of the modern Japanese traveller. A traveller who pursues interpersonal communication, who is highly competent in foreign languages, and who values the freedom of choice.
机译：这项研究的主要目的是探索日本的旅游消费习惯，询问日本游客如何以及为什么消费旅游。此外，该研究试图探索日本人与自然的关系，同时探索日本人为什么有意在旅游环境中游览自然的独特原因。与此相关的是，挪威特别重视自然旅游的提供，其中包括壮观的现象，例如北极光和午夜的阳光。理论框架将是Holt（1995）的“消费的四个隐喻”以及与日本人的特征有关的理论。以该框架为背景，选择了定性研究方法和探索性设计。设立了七个半结构化的个人深度访谈和一个焦点小组，得出了总共十名参与者的样本。焦点小组和访谈在日本京都和大阪进行，研究结果显示了与该理论的相似之处和不同之处。正如预期的那样，研究表明日本人在旅行时高度关注安全性，学习性和舒适性。还期望它们与自然的精神联系以及被自然包围时出现的宁静情绪。另一方面，几乎没有迹象表明日本人特别关注他们的自我形象。与该理论相反，购买Omiyage（纪念品）并在旅行时大力拍照和共享照片的含义，似乎与在他人的关系中描绘或区分自己的愿望无关。此外，尽管日本人有偏爱团体旅行的独特形象，但这项特殊研究的参与者只偏爱独立旅行。因此，本研究或许揭示了现代日本旅行者的形象。追求人际沟通，精通外语并重视选择自由的旅行者。

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    Krag Christoffer Wanga;

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  • 年度 2014
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