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Pro Bono in the Business of Management Consulting. Why and how do Companies within the Business of Management Consulting work with Pro Bono?

机译：pro Bono在管理咨询业务。管理咨询业务中的公司为何以及如何与pro Bono合作？

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The purpose of this study was to investigate why and how companies within the business of management consulting work with pro bono. Four management consulting companies were interviewed to investigate for what reasons they engage in pro bono projects, and what kind of projects they choose. The result from the study showed that the reasons for why companies engage in pro bono projects depend on the individuals within the companies, and that they engage for altruistic reasons, but also because the companies use this as a part of their marketing strategy. The study also showed that because of the wide definition of pro bono, many different kinds of projects can be included. The study resulted in a suggestion for a best-practice for the management consulting companies´ work with pro bono.

机译：这项研究的目的是调查管理咨询业务中的公司为何以及如何与公益组织合作。采访了四家管理咨询公司，以调查他们从事无偿项目的原因以及他们选择哪种项目。研究结果表明，公司参与公益项目的原因取决于公司内部的个人，他们出于无私的原因而参与，也因为公司将其用作营销策略的一部分。研究还表明，由于公益的定义广泛，因此可以包括许多不同类型的项目。该研究提出了管理咨询公司与公益组织合作的最佳实践建议。

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Alveros Amanda; Bergenudd Märta;
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年度 2011
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原文格式 PDF
正文语种 eng
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Pro Bono in the Business of Management Consulting. Why and how do Companies within the Business of Management Consulting work with Pro Bono?

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