To provide a method for evaluating the positive emotion arousal performance of a sheet, capable of quantitatively and objectively evaluating the positive emotion arousal performance increasing the amount of oxytocin by tactile stimulus with the sheet.SOLUTION: A method for evaluating the positive emotion arousal performance of a sheet, capable of evaluating whether or not the sheet has an ability arousing positive emotion by contact or the level of the ability comprises the following steps (A)-(D): (A) contacting a test sheet to be evaluated to the skin or hair of an animal to apply tactile stimulus to the animal; (B) collecting a biological specimen from the animal; (C) measuring the amount of oxytocin in the biological specimen; and (D) comparing the measured amount of oxytocin with the amount of oxytocin in the biological specimen collected from animal under conditions without the influence of the tactile stimulus.SELECTED DRAWING: Figure 2
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