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METHOD FOR PREDICTING PURCHASE PROBABILITY BASED ON BEHAVIOR SEQUENCE OF USER AND APPARATUS THEREFOR
METHOD FOR PREDICTING PURCHASE PROBABILITY BASED ON BEHAVIOR SEQUENCE OF USER AND APPARATUS THEREFOR
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机译:基于用户行为序列的购买概率预测方法及装置
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摘要
A method for predicting a purchase probability based on the behavior sequence of a user and an apparatus therefor are disclosed. The logs of users connected to a shopping site are collected in real time. The logs are arranged in chronological order to generate a URI (Uniform Resource Identifier) sequence corresponding to the online behavior of the users. The URI sequence can be compared with a purchase probability model corresponding to the shopping site to calculate product purchase probabilities for the users. In addition, it is possible to more precisely check the current purchase intention of a customer, and to provide information on the current interest products of the customer.;COPYRIGHT KIPO 2019
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