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Real-time bidding and advertising content generation

机译:实时出价和广告内容生成

摘要

In one embodiment, a method includes receiving, in real-time, user information associated with a user of a client computing device. One or more user features are derived from the user information associated with the user. The one or more user features include one or more user intents. The one or more user intents are matched with one or more of a plurality of advertiser intents. The user information is determined to be accepted. In response to accepting the user information, an advertisement is generated based on the matching of the one or more user intents and the one or more of the plurality of advertiser intents.
机译:在一个实施例中,一种方法包括实时接收与客户端计算设备的用户相关联的用户信息。一个或多个用户特征是从与用户相关联的用户信息中得出的。一个或多个用户特征包括一个或多个用户意图。一个或多个用户意图与多个广告主意图中的一个或多个匹配。用户信息被确定为被接受。响应于接受用户信息,基于一个或多个用户意图与多个广告主意图中的一个或多个的匹配来生成广告。

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