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OPTIMIZATION METHOD AND DEVICE FOR MEDIA ADVERTISEMENT CLICK RATE, AND MEDIA ADVERTISEMENT SYSTEM
OPTIMIZATION METHOD AND DEVICE FOR MEDIA ADVERTISEMENT CLICK RATE, AND MEDIA ADVERTISEMENT SYSTEM
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机译：媒体广告点击率的优化方法，装置及媒体广告系统
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摘要
Disclosed is an optimization method for a media advertisement click rate, comprising: acquiring real-time click rate data of an advertisement at various delivery media; extracting a medium with the real-time click rate data thereof being less than a first pre-set click rate; acquiring overall click rate data of the extracted medium within a pre-set time; and when the acquired overall click rate data of the medium is less than a second pre-set click rate, excluding the medium from a media delivery list of the advertisement. Correspondingly, also disclosed are an optimization device for a media advertisement click rate and a media advertisement system. The technical solution in the present invention improves the overall media click rate and the promotion effect of an advertisement by automatically controlling a click rate and optimizing a delivery medium according to an actual click rate of the advertisement at various delivery media.
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