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REAL-TIME BIDDING THROUGH PLACEBO-BASED EXPERIMENTATION

机译：通过基于平台的实验进行实时出价

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摘要

Systems and methods for operating placebo-based experiments are described for online advertisements. One or more embodiments of the disclosed systems and methods utilizes an ad swapping approach to offer placebo media exposures, at no additional cost to an advertiser. One or more embodiments further provide a native experimentation platform that allows users to run tests of ad placements to measure the effectiveness of ads and view results displayed on a user interface. The disclosed systems and methods can assign viewers into a test group if shown the test ad or a control group if shown a control ad. The control ad can be provided at no cost to the advertiser for embodiments where the placebo ad belongs to an alternative advertiser. Effectiveness of third party attribution can also be evaluated. The disclosed systems and methods can define experiment parameters, including control frequency, test viewer groups, and control viewer groups.

机译：描述了用于在线广告的用于操作基于安慰剂的实验的系统和方法。所公开的系统和方法的一个或多个实施例利用广告交换方法来提供安慰剂媒体曝光，而对广告商而言没有额外的成本。一个或多个实施例还提供一种本机实验平台，该平台允许用户运行广告展示位置的测试以测量广告的有效性并查看在用户界面上显示的结果。如果显示了测试广告，则所公开的系统和方法可以将观看者分配给测试组，如果显示了对照广告，则可以将对照组分配给观看者。对于安慰剂广告属于替代广告客户的实施例，可以免费向广告客户提供对照广告。也可以评估第三方归因的有效性。公开的系统和方法可以定义实验参数，包括控制频率，测试查看器组和控制查看器组。

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公开/公告号US2017372352A1

专利类型
公开/公告日2017-12-28

原文格式PDF
申请/专利权人 ADOBE SYSTEMS INCORPORATED;
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申请/专利号US201715697346
发明设计人 THOMAS RIORDAN;NARAYAN KINHAL;JOHN HUGHES;JASON LOPATECKI;DARREN SUE;CHRISTOPHER BELL;MATTHEW ELLINWOOD;
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申请日2017-09-06
分类号G06Q30/02;
国家 US
入库时间 2022-08-21 13:01:20

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