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QUALITATIVELY PLANNING, MEASURING, MAKING EFFECIENT AND CAPITALIZING ON MARKETING STRATEGY

机译:进行营销策略的定性规划,测量,高效和合理化

摘要

The present invention relates to a fully-automated method, in a data mining and data processing system, for defining and qualitatively planning, measuring, and making efficient Business Strategies and Marketing Strategies. The method comprising dynamically obtaining—by a data mining subsystem—information related to Business Strategy/Marketing Strategy; analyzing—by a data processing subsystem—said information, in real-time and offline, to identify patterns; selecting—by said data processing subsystem—relevant patterns from said identified patterns to define a Business Strategy/Marketing Strategy for a customer; and defining—by said data processing subsystem—a Business Strategy/Marketing Strategy based on said selected patterns and addressed to a specific brand—product or service—of a specific customer, which playing in a specific sector, of a specific country, at a specific time.
机译:本发明涉及一种在数据挖掘和数据处理系统中用于定义和定性计划,测量和制定有效的业务策略和营销策略的全自动方法。该方法包括:通过数据挖掘子系统动态地获取与业务策略/营销策略有关的信息;通过数据处理子系统实时和离线分析所述信息以识别模式;由所述数据处理子系统从所述识别出的模式中选择相关模式,以为客户定义业务策略/营销策略;并由所述数据处理子系统基于所述选择的模式并针对特定客户的特定品牌,产品或服务来定义业务策略/营销策略,所述特定客户在特定国家,特定国家或地区的业务特定的时间。

著录项

  • 公开/公告号EP3281167A1

    专利类型

  • 公开/公告日2018-02-14

    原文格式PDF

  • 申请/专利权人 ADI ANALYTICS LTD.;

    申请/专利号EP20150888389

  • 发明设计人 SHUV EFFI;

    申请日2015-04-08

  • 分类号G06Q30/00;

  • 国家 EP

  • 入库时间 2022-08-21 13:16:23

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