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QUALITATIVELY PLANNING, MEASURING, MAKING EFFECIENT AND CAPITALIZING ON MARKETING STRATEGY
QUALITATIVELY PLANNING, MEASURING, MAKING EFFECIENT AND CAPITALIZING ON MARKETING STRATEGY
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机译:进行营销策略的定性规划,测量,高效和合理化
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摘要
The present invention relates to a fully-automated method, in a data mining and data processing system, for defining and qualitatively planning, measuring, and making efficient Business Strategies and Marketing Strategies. The method comprising dynamically obtaining—by a data mining subsystem—information related to Business Strategy/Marketing Strategy; analyzing—by a data processing subsystem—said information, in real-time and offline, to identify patterns; selecting—by said data processing subsystem—relevant patterns from said identified patterns to define a Business Strategy/Marketing Strategy for a customer; and defining—by said data processing subsystem—a Business Strategy/Marketing Strategy based on said selected patterns and addressed to a specific brand—product or service—of a specific customer, which playing in a specific sector, of a specific country, at a specific time.
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