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METHODS AND APPARATUS TO ESTIMATE AN UNKNOWN AUDIENCE SIZE FROM RECORDED DEMOGRAPHIC IMPRESSIONS

机译:从记录的人口统计印象中估算未知的听觉尺寸的方法和装置

摘要

Methods, apparatus, systems and articles of manufacture are disclosed to estimate an unknown audience size from recorded impressions for an online media. The estimate of the unknown audience size for the online media is based on a total number of initial impressions and a frequency distribution of recorded demographic impressions across a partial audience size for the online media. The estimate of the unknown audience size is determined by modeling the probability of obtaining the frequency distribution of the recorded demographic impressions across the partial audience for different possible unknown audience sizes in a range of unknown audience sizes and determining an estimate for the unknown audience size by evaluating the models for the different possible unknown audience sizes.
机译:公开了用于从在线媒体的记录的印象估计未知观众规模的方法,设备,系统和制品。在线媒体的未知受众规模的估计基于初始印象总数和在线受众的部分受众规模上记录的人口统计印象的频率分布。未知受众人数的估算是通过对以下概率进行建模来确定的:对一系列未知受众规模中的各种可能的未知受众人数,获取部分受众上记录的人口统计印象的频率分布,并通过以下方法确定未知受众人数的估算:针对不同的未知受众规模评估模型。

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