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METHODS AND APPARATUS TO ESTIMATE CENSUS LEVEL IMPRESSIONS AND UNIQUE AUDIENCE SIZES ACROSS DEMOGRAPHICS
METHODS AND APPARATUS TO ESTIMATE CENSUS LEVEL IMPRESSIONS AND UNIQUE AUDIENCE SIZES ACROSS DEMOGRAPHICS
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机译：以估算人口统计学的人口普查级别和独特的受众尺寸的方法和设备
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摘要
An example apparatus to determine census-based audience metrics of media across multiple demographics includes an audience size determiner to determine a first census-level audience size based on a third-party audience size, a third-party impression count, and a first cross-demographic total census parameter value; an impression counts determiner to determine a first census-level impression count based on the third-party audience size, the third-party impression count, and the first cross demographic total census parameter value; and a verifier to determine whether the first cross-demographic total census parameter value satisfies a constraint based on the first census-level impression count; and when the constraint is not satisfied the verifier to: (a) discard the first cross-demographic total census parameter value, and (b) select a second cross-demographic total census parameter value, the second cross-demographic total census parameter value to determine a second census-level audience size and a second census-level impression count to satisfy the constraint.
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