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METHODS, APPARATUSES, AND SYSTEMS FOR FACILITATING MANAGEMENT AND/OR AUTOMATION OF DIRECT MAIL CAMPAIGNS AND OTHER BULK/HIGH VOLUME MAILINGS
METHODS, APPARATUSES, AND SYSTEMS FOR FACILITATING MANAGEMENT AND/OR AUTOMATION OF DIRECT MAIL CAMPAIGNS AND OTHER BULK/HIGH VOLUME MAILINGS
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机译：用于直接邮件活动和其他批量/大批量邮件的管理和/或自动化的方法，装置和系统
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摘要
Methods, apparatuses, and systems for facilitating and/or automating project specification, vendor/supplier selection, packaging/processing, and/or mailing for direct mail campaigns to deliver printed promotional material to a target audience. A project manager of a direct mail campaign electronically provides various project information (e.g., project type, design specifications and quantities of materials, mailing list(s), deadlines). Multiple authorized suppliers of services germane to direct mail campaigns (e.g., print shops, lettershops) electronically access the project information and provide respective bids to perform services required by the project, from which the project manager may select one or more suppliers to perform corresponding services. The curated computer-facilitated environment provides significant outsourcing capability, with price transparency, to entities desiring to run direct mail campaigns, and further provides increased predictability of demand and control over pricing decisions to suppliers of direct mail services. Disclosed concepts similarly are applicable to other types of bulk or high volume mailings.
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