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Database driven computer systems and computer-implemented methods for processing real-time attribution of web originated activities to airings and tracking thereof
Database driven computer systems and computer-implemented methods for processing real-time attribution of web originated activities to airings and tracking thereof
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机译：数据库驱动的计算机系统和计算机实现的方法，用于处理Web活动的实时归因于播出并进行跟踪
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摘要
In some embodiments, the present invention is directed to a computer system which includes: a specifically programmed server, where the server includes a plurality of modules configured to perform at least: electronically and periodically obtaining, over a computer network, media data from a plurality of computer systems of media data sources, where the media data is associated with a plurality of media airings of a plurality creatives; electronically and periodically obtaining web tracking transaction data from a computer system of a web tracking electronic source; where the web tracking transaction data including web tracking metrics for web originated activities; where web originated activities include web orders placed in response to the offer associated with the creative; for each web order record in the transactional web data: attributing, by the specifically programmed server, a particular web order to a particular media airing; and displaying a real time updatable web attribution report.
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