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Systems and methods for advertising into online conversation context based on real time conversation content
Systems and methods for advertising into online conversation context based on real time conversation content
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机译：基于实时会话内容向在线会话上下文中投放广告的系统和方法
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摘要
The subject invention provides a method, business process and computer program product that can be applied into any type of instant messaging apps for displaying advertisement (ad). The proposed method and system can capture and process the content of live conversation occurred within the instant messenger. Based on the live conversation context, the system selects the ad content and injects it into the live conversation in such a way that all users involved in the chatting group/room can see it. The whole system includes sub systems for ad advertiser (or advertisers agent) and ad publisher subscription. Other key parts of this system include a central database system and a crowdsourcing based, machine learning enabled ad recommendation engine. This invention also includes a novel business process or business model based on the above mentioned system. It releases ad content through publishers online chat account. It allows individual person to act as ad publishers with almost zero cost. Reciprocally, the ad publishers help improve the ad recommender engine for more precise ad delivery through crowdsourcing. This invention essentially enables an innovative forms of Mesh Economy.;This Abstract is provided for the sole purpose of complying with the Abstract requirement rules that allow a reader to quickly ascertain the subject matter of the disclosure contained herein. This Abstract is submitted with the explicit understanding that it will not be used to interpret or to limit the scope or the meaning of the claim.
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