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Adaptive Selection of Social Context for Display to a Viewing User
Adaptive Selection of Social Context for Display to a Viewing User
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机译：自适应选择社交上下文以显示给查看用户
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摘要
A social networking system selects a set of social endorsements for display within or in conjunction with an advertisement. Candidate social endorsements are identified in response to receiving a request for social endorsements information, each associated with an amount of display space, an affinity with a viewing user, and one or more social networking system objects. The amount of space available to display social endorsement information is determined, and sets of candidate social endorsements are generated to fit within the amount of space available to display social endorsements. The sets of candidate social endorsements are ranked, for instance based on the affinities associated with the candidate social endorsements within each set of candidate social endorsements. A set of candidate social endorsements is selected based on the ranking, and is provided for display within or in conjunction with an advertisement.
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