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ADVERTISEMENT EFFECT MEASUREMENT SYSTEM, ADVERTISEMENT EFFECT MEASUREMENT TERMINAL, PROGRAM FOR ADVERTISEMENT EFFECT MEASUREMENT TERMINAL, AND ADVERTISEMENT EFFECT MEASUREMENT METHOD
ADVERTISEMENT EFFECT MEASUREMENT SYSTEM, ADVERTISEMENT EFFECT MEASUREMENT TERMINAL, PROGRAM FOR ADVERTISEMENT EFFECT MEASUREMENT TERMINAL, AND ADVERTISEMENT EFFECT MEASUREMENT METHOD
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机译：广告效果测量系统，广告效果测量端子，用于广告效果测量端子的程序以及广告效果测量方法
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摘要
PROBLEM TO BE SOLVED: To provide an advertisement effect measurement system suitable for measuring the advertisement effects of an advertisement medium targeted for a user who has low purchase motivation or a user who has latent needs.;SOLUTION: A portable terminal reads a two-dimensional code from an advertisement medium, and transmits position information included in the two-dimensional code to an advertisement effect measurement server on the basis of access information included in the two-dimensional code. The advertisement effect measurement server receives the position information, and registers the received position information, and transmits coupon information to the portable terminal. A store terminal reads the coupon information displayed by the portable terminal, and transmits purchase information indicating that merchandise or a service has been purchased to the advertisement effect measurement server on the basis of the read coupon information. The advertisement effect measurement server receives the purchase information, and registers the received purchase information in association with the position information.;SELECTED DRAWING: Figure 6;COPYRIGHT: (C)2016,JPO&INPIT
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