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DETERMINING CUSTOMER BRAND COMMITMENT USING SOCIAL MEDIA DATA
DETERMINING CUSTOMER BRAND COMMITMENT USING SOCIAL MEDIA DATA
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机译：使用社交媒体数据确定客户品牌承诺
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摘要
Systems and methods for determining customer brand commitment using social media data are provided herein. Some exemplary methods may include determining social media participants in at least one phase of a product cycle for a brand, obtaining social media data from one or more social media platforms for the participants relative to the brand, calculating a brand commitment score that represents a commitment level of the participants to the brand, and providing the brand commitment score to an end user client device by the social media intelligence system.
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