Trending data demographics are described. In one or more implementations, content posted on online content sources is analyzed to determine topics associated with the posted content. Analysis is then performed to ascertain which of those topics in the posted content are trending. A determination as to which of the topics are trending may be based on a number of times the posted content involves a topic. For the topics that are trending, demographic data of the users that posted about those topics is collected. In some cases, demographic data may be assigned to users that posted about the topics that are trending. Based on the collected and assigned demographic data, a prediction is made to predict segments of users that are likely to find the trending topics interesting. Targeted content may then be provided to the segments of users that are likely to find the trending topics interesting.
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