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METHOD AND SYSTEM FOR IDENTIFYING FRAUDULENT AND UNCONVERTED CLICKS IN WEB ADVERTISEMENTS
METHOD AND SYSTEM FOR IDENTIFYING FRAUDULENT AND UNCONVERTED CLICKS IN WEB ADVERTISEMENTS
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机译：识别网络广告中欺诈性和未转换点击的方法和系统
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摘要
A method for identifying fraudulent clicks includes: storing a plurality of click data entries, each entry including data related to a consumer click of an electronic advertisement including a device identifier of a plurality of device identifiers; receiving a plurality of clearing indications, wherein each clearing indication is associated with a device identifier of the plurality of device identifiers and indicates non-existence of a clearing record for a payment transaction associated with a computing device associated with the respective device identifier; identifying a subset of the plurality of click data entries wherein each click data entry of the subset includes a device identifier associated with a clearing indication of the received plurality of clearing indications; and indicating, in the click database, each click data entry of the identified subset of the plurality of click data entries as being a fraudulent consumer click of the related electronic advertisement.
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