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REPLACING ADS DYNAMICALLY TO INCREASE THEIR SUCCESS
REPLACING ADS DYNAMICALLY TO INCREASE THEIR SUCCESS
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机译：动态更换广告以提高成功率
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摘要
In one embodiment, a computer-implemented method includes identifying a plurality of channels on a computing device, each channel being capable of displaying ads. It is determined that an ad has been queued for display with a set of initial ad properties, the initial ad properties referencing a source channel from among the channels. A success potential is determined for the ad if displayed on the source channel, and a success potential is determined for the ad if displayed on a second channel. A destination channel is selected, by a computer processor, from between the source channel and the second channel, based at least on comparing the success potentials. A set of modified ad properties is produced based on the initial ad properties, where the destination channel replaces the source channel in the modified ad properties. A replacement ad having the modified ad properties is then delivered to the destination channel.
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