[problem] net shop evaluation apparatus capable of performing an objective evaluation related to the management of the net shop I provide. A net shop evaluation server 10, based on the collected information from each net shop that opened in electronic shopping mall electronic shopping mall management server 20, Ya sales estimate for the desired net shop , deviation value, net shop of rank, monthly sales forecast, the ranking index, items index, product reviews index, basic physical fitness index, service index, SEO measures index, it is possible to calculate the numerical values, such as a management degree of safety, it is a comprehensive to determine the rating. Thus, it is possible to perform objective evaluation related to the operations of the net shop and can take adequate measures corresponding to the operational status of the net shop.BACKGROUND 1
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