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Automated price maintenance for use with a system in which advertisements are rendered with relative preference based on performance information and price information
Automated price maintenance for use with a system in which advertisements are rendered with relative preference based on performance information and price information
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机译：与系统配合使用的自动价格维护，在该系统中，根据效果信息和价格信息以相对优先的方式呈现广告
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摘要
A cost maintenance scheme useful with an advertising system which orders ads in a manner that maximizes both their relevance and their economic value, and which provides a fair bidding process in which a winning bidder is assured of not having paid too much. Ordering may be done based on accepted maximum ad bid information and/or ad performance information. For example, this information may be used to determine a position value. Cost may be determined based on accepted maximum ad bid information and/or performance information. Billing the determined cost may be subject to a condition precedent.
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