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COMPOSITE PUBLISHER AUDIENCE PROFILES IN COMPREHENSIVE ADVERTISING CAMPAIGN MANAGEMENT AND OPTIMIZATION
COMPOSITE PUBLISHER AUDIENCE PROFILES IN COMPREHENSIVE ADVERTISING CAMPAIGN MANAGEMENT AND OPTIMIZATION
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机译：综合广告系列管理和优化中的综合受众受众特征
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摘要
Techniques are provided for integrated and comprehensive advertising campaign management and optimization. Techniques are provided in which advertisers, including large-budget advertisers such as Chief Marketing Officers, can easily, efficiently and optimally define, manage and implement advertising budgets and campaigns, from high to granular levels, across a variety of online and offline channels. Techniques are provided in which advertiser target customer profile templates, publisher audience segment profile templates, and matching templates are generated, modified, stored, selected and utilized to efficiently optimize advertising campaigns. Techniques are provided in which elements of multiple publisher audience segment profile templates are combined to form a composite audience segment profile template which may be matched with an advertiser target customer profile template.
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