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Method and Apparatus for Hierarchical-Model-Based Creative Quality Scores
Method and Apparatus for Hierarchical-Model-Based Creative Quality Scores
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机译:基于层次模型的创意质量得分的方法和装置
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摘要
Performance data for online advertisement creatives may be received. A hierarchical model of the online advertisement creatives may be generated based on correlations among the online advertisement creatives. The hierarchical model may be used to estimate a respective performance value for each of at least some of the plurality of online advertisement creatives based on the received performance data. A creative quality score may be determined, for those online advertising creatives whose performance values were estimated, based on the estimated performance values.
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