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Method and Apparatus for Hierarchical-Model-Based Creative Quality Scores

机译:基于层次模型的创意质量得分的方法和装置

摘要

Performance data for online advertisement creatives may be received. A hierarchical model of the online advertisement creatives may be generated based on correlations among the online advertisement creatives. The hierarchical model may be used to estimate a respective performance value for each of at least some of the plurality of online advertisement creatives based on the received performance data. A creative quality score may be determined, for those online advertising creatives whose performance values were estimated, based on the estimated performance values.
机译:可以接收在线广告创意的性能数据。可以基于在线广告创意之间的相关性来生成在线广告创意的分层模型。分层模型可以用于基于接收到的性能数据来估计多个在线广告创意中的至少一些的各自的性能值。可以基于估计的性能值,针对其性能值被估计的那些在线广告创意,确定创意质量得分。

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