首页> 外国专利> METHODS AND APPARATUS TO OBTAIN ANONYMOUS AUDIENCE MEASUREMENT DATA FROM NETWORK SERVER DATA FOR PARTICULAR DEMOGRAPHIC AND USAGE PROFILES

METHODS AND APPARATUS TO OBTAIN ANONYMOUS AUDIENCE MEASUREMENT DATA FROM NETWORK SERVER DATA FOR PARTICULAR DEMOGRAPHIC AND USAGE PROFILES

机译:从网络服务器数据中获取特定受众特征和使用情况的匿名受众测量数据的方法和装置

摘要

Methods and apparatus to obtain anonymous audience measurement data from network server data for particular demographic and usage profiles are disclosed. An example method to provide anonymous audience measurement data to an audience measurement entity disclosed herein comprises obtaining a demographic profile and a network usage profile, sampling customer data stored in a customer database not accessible by the audience measurement entity to generate a customer sample representative of the demographic profile and the network usage profile without customer intervention, the customer sample including customer identification information, processing log data obtained from a network server not accessible by the audience measurement entity using the customer identification information to determine audience measurement data associated with customers in the customer sample, and removing the customer identification information from the audience measurement data to prepare the anonymous audience measurement data for the audience measurement entity.
机译:公开了用于从网络服务器数据中获得用于特定人口统计和使用概况的匿名受众测量数据的方法和装置。向这里公开的受众测量实体提供匿名受众测量数据的示例方法包括获取人口统计资料和网络使用状况,对存储在该受众测量实体无法访问的客户数据库中的客户数据进行采样,以生成代表该受众数据的客户样本。人口统计资料和网络使用情况资料,无需客户干预,客户样本包括客户标识信息,处理从网络服务器获得的数据,受众测量实体无法使用客户标识信息来访问该日志服务器,以确定与客户中的客户相关联的受众测量数据样本,并从受众测量数据中删除客户标识信息,以为受众测量实体准备匿名受众测量数据。

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