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Method for Brand Development and Creating, Evaluating and Selecting a Brand Name
Method for Brand Development and Creating, Evaluating and Selecting a Brand Name
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机译:品牌发展以及创建,评估和选择品牌的方法
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摘要
A method of generating and evaluating a brand name including the steps of gathering client data, transforming the client data into a positioning brief having brand specific data, transforming the position brief data to generate a NAMESCAPE having brand name specific data, evaluating the NAMESCAPE data, transforming the positioning brief data and evaluated NAMESCAPE data into a brand name.
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