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Matching and ranking of sponsored search listings incorporating web search technology and web content
Matching and ranking of sponsored search listings incorporating web search technology and web content
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机译：结合了网络搜索技术和网络内容的赞助搜索列表的匹配和排名
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摘要
A kind of system is disclosed, in response to the searching request from searchers, generate search result list uses computer network. Maintenance includes multiple search listings in first database. Maintenance includes that document has general-purpose web content in second database. Request is received from searchers. Match with file search from the first group searching entry is identified in first database and second from the second database identify that the second group searching entry has generation and the matched document of searching request with generating. Confidence score determines that each list comes from the second group searching entry, wherein each list is determined according to the correlation of confidence score, when which compares, the second group searching list. Identified search listing sorts from the first group searching, according at least partly each retrieves inventory with confidence level.
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