A process of controlling transaction cards to provide benefits of a rewards program contribution to a venture fund, which serves to identify potential investors through an application process for financial transaction card offerings, allowing recipients of the venture card to make purchases of products and services using the venture fund card, and taking a portion of the transaction value of a transaction to be used by one or more venture funds. Venture fund card activity statements to individual cardholders can include additional information regarding fund or funds in which the cardholder has invested or potential investment opportunities. Cardholders could be provided with an option to increase holdings in a particular venture fund associated with the venture fund card, or to liquidate investments in the associated venture funds.
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