A method disclosed herein includes accessing a data repository that comprises an item advertisement profile for a user, wherein the item advertisement profile for the user comprises data pertaining to items of interest to the user and pricing preferences that correspond to at least one item of interest to the user. The method further includes selecting an item advertisement for a particular item from a plurality of possible item advertisements based at least in part upon the item advertisement profile for the user and causing the advertisement for the particular item to be displayed to the user on a display screen of a computing device.
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