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SOCIAL BEHAVIORAL TARGETING BASED ON INFLUENCE IN A SOCIAL NETWORK

机译:基于社交网络影响力的社交行为定位

摘要

Behavioral targeting to push promotional offers to members of a social network is provided. The selection and redemption of promotional offers can increase by providing members of a social network with relevant and high value offers. In addition, marketing campaigns can increase their effectiveness with knowledge and identification of members having a high degree of influence on other members. A member's measure of influence is determined by characterizations of the member's friends based on monitored actions of the friends. In other words, relevant promotional offers can be targeted to a consumer based indirectly on the actions of the friends of the consumer in addition to the direct behavior of the consumer himself. The actions and behavior of a consumer and his or her friends can be tracked within the social network setting. Pushing relevant and high value offers enables rapid and viral spread of offers.
机译:提供了将广告促销推向社交网络成员的行为目标。通过为社交网络的成员提供相关且高价值的报价,可以增加促销报价的选择和兑现。此外,营销活动可以通过对其他成员具有高度影响的成员的知识和识别来提高其有效性。成员影响力的衡量标准是根据对朋友的监视行为来确定其朋友的特征而确定的。换句话说,除了消费者本人的直接行为之外,还可以基于消费者的朋友的行为而间接地将针对消费者的相关促销优惠作为目标。可以在社交网络设置中跟踪消费者及其朋友的行为和行为。推送相关且高价值的要约可实现要约的快速传播。

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