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MARKETING DATA ANALYZING METHOD, MARKETING DATA ANALYSIS SYSTEM, DATA ANALYZING SERVER DEVICE, AND PROGRAM

机译：营销数据分析方法，营销数据分析系统，数据分析服务器设备和程序

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摘要

PPROBLEM TO BE SOLVED: To plan a marketing strategy by taking into consideration customer attributes or regions. PSOLUTION: In a merchandise selling device 1, a gaze determination part 22 determines a customer gaze merchandise based on the video of the face of the customer acquired from a camera 11, and a customer attribute determination part 241 determines customer attributes based on the time-series data of the customer gaze merchandise, and a customer purchase data acquisition part 24 creates customer purchase data by attaching the customer attributes and the spot ID of the installation spot of the merchandise selling device 1 to the merchandise ID of the customer purchase merchandise. In a data analyzing server device 5, a spot fixing data storage part 77 stores the spot ID of the installation spot and the region identification data of the region to which the spot is belonging by associating them with each other, and an area analysis data creation part 64 sorts the customer purchase data collected by a customer purchase data collection part 61 based on the region identification data corresponding to the pot ID, and creates area analysis data related with the customer attributes based on the sorted customer purchase data. PCOPYRIGHT: (C)2009,JPO&INPIT
机译：

要解决的问题：通过考虑客户属性或地区来计划营销策略。

解决方案：在商品销售设备1中，凝视确定部分22基于从照相机11获取的顾客的面部视频来确定顾客凝视商品，并且顾客属性确定部分241基于以下信息来确定顾客属性。顾客注视商品的时间序列数据，顾客购买数据获取部24通过将顾客属性和商品销售装置1的安装地点的地点ID附加到顾客购买的商品ID上来创建顾客购买数据。商品。在数据分析服务器装置5中，地点固定数据存储部77将安装地点的地点ID和该地点所属的区域的区域识别数据相互关联地进行存储，并进行区域分析数据的创建。部件64基于与锅ID相对应的区域识别数据对由顾客购买数据收集部件61收集的顾客购买数据进行分类，并且基于分类的顾客购买数据来创建与顾客属性有关的区域分析数据。

版权：（C）2009，日本特许厅＆INPIT

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