首页>
外国专利>
Methods and systems for analyzing historical trends in marketing campaigns
Methods and systems for analyzing historical trends in marketing campaigns
展开▼
机译:分析营销活动历史趋势的方法和系统
展开▼
页面导航
摘要
著录项
相似文献
摘要
Method and systems using models for evaluating marketing campaign data in the form of database scores, stored procedures, and OLAP multidimensional structures. Models are used to target segments for marketing. The models are mathematical algorithms that map customer and/or account attributes such as, a customer's propensity to attrite, default on payments, and expected profitability. The method includes the steps of evaluating models using OLAP structures based on campaign drivers, that can segment gains charts to discover where a model is under performing and evaluating models performance over time to discover user defined trends.
展开▼