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Computer system for implementing customer loyalty schemes, uses terminals at trader's premises that run programs using data stored on card to determine advantage to be offered to customer and to record transaction data on the card
Computer system for implementing customer loyalty schemes, uses terminals at trader's premises that run programs using data stored on card to determine advantage to be offered to customer and to record transaction data on the card
The computer system has multiple terminals installed at traders premises to accept loyalty cards held by customers. The terminals run stored programs that determine the advantage offered to the customer on the basis of the information stored on the card. The terminal also records data directly on the card at each transaction.
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